Brand
Development
Smithmade Essentials is an artisan soap and candle company that focuses on the creativity of the craft. I designed the brand to feel artistic and refined to complement the botanical formulations and feel like a special addition to anyone’s day.
Brand statement
Smithmade Essentials creates handmade artisan goods that are thoughtfully designed to add a touch of delight to everyday moments.
Core values
Creativity
Sustainability
Practicality
Marketing Points
Botanical formulations
(Vegan-friendly)
Clean, non-tox fragrance
Woman-owned, Black-owned, Handmade, Small business