Brand
Development

 

Smithmade Essentials is an artisan soap and candle company that focuses on the creativity of the craft. I designed the brand to feel artistic and refined to complement the botanical formulations and feel like a special addition to anyone’s day.

 
 

Brand statement

Smithmade Essentials creates handmade artisan goods that are thoughtfully designed to add a touch of delight to everyday moments.

Core values

Creativity

Sustainability

Practicality

Marketing Points

Botanical formulations
(Vegan-friendly)

Clean, non-tox fragrance

Woman-owned, Black-owned, Handmade, Small business