Brand & packaging for a midwifery
the look & Feel
Introspective, warm, moody
Gentle earth tones and an overall sense of contemplation distinguish this visual identity.
Mission Statement
Gather Nourish Rise helps women navigate the journey of motherhood and heal their inner-selves.
Core values
Mindfulness
Empowerment
Healing
Package Design
Gather Nourish Rise makes products designed to help alleviate stress and facilitate wellness. I designed the packaging for their teas, tinctures, and inhalers.
Loose Leaf Tea Blends
Crafted to offer deep nourishment for women’s bodies at times of need while harmonizing hormones and emotions.
The Challenge
The initial design was a full-wrap gusset bag print, but printing these with the level of quality we wanted proved to be outside of the budget.
The Solution
I designed a label to replace the full wrap design and chose kraft bags to save on printing which included foiling to maintain a premium feel.
Tinctures
Unique blends and compounds that work quickly to calm mental tension and soothe postpartum stress for the body, mind, and soul.
The Challenge
These tinctures are classified as cosmetics and not approved as a drug. This made it a challenge to market them without making any medical claims.
The Solution
Careful language was used in product listings and marketing to avoid making claims to treat medical conditions. We focused on emphasizing overall wellness.
Web Design
The website was designed on Squarespace to allow the client to manage the site herself and utilize the tools included on this platform to manage the service side Gather Nourish Rise. The shop was created on Shopify and integrated into Squarespace for a seamless customer experience.
Marketing
As part of the Gather Nourish Rise brand style guide, I included guidance on photography and social media styling. I also designed a series of templates that used the brand graphics.
Photos courtesy of Rachel Liu.
Copywriting
For the initial brand launch, I worked closely with Joni Stone, the business owner, to write a series of posts to tell the story behind Gather Nourish Rise.